Sound and music are vital parts of a film, broadcast, and even an ad campaign. They set the tone of the message you want to get across, which helps your audience focus, understand, and even remember your products, service, and ideas when they air on the TV, the radio, or even show up online.
Unfortunately, many people do not give music composition the attention it deserves when planning their campaigns, films, and content. This forces them to extend their production deadlines, incur additional expenses, and in many cases add music or soundtracks that do not really match their content concepts, which results in project failure.
To help you understand the importance of music production and avoid some basic errors that could prove to be costly, Audacity Productions has put together a list of the most common mistakes people make with music production. Keep reading to see how you can make a big impact on your audience with simple tweaks to your approach to music production.
1. Not planning your audio needs.
A common mistake that occurs is with the choice to take the final edits of a video project, ad campaign, or visual montage and attempt to match a song or music library track that fits the timeline. Rarely do they match and often the video needs significant time invested in a re-edit. This can throw off the visual idea, tempo, or message.
2. Not narrowing your music choice.
Another common mistake when choosing music for a project is not narrowing music styles for the composer. Choose a tempo (fast, slow, medium) and name artists that are similar in a genre because broad ranges of styles, tempos, and artists will demand more time and revisions, incurring higher costs for the production.
3. Not finalizing the idea for music.
Get the creative team on the same page with the musical idea you have decided on. Everyone has different creative ideas of what they would like to hear with the project. A team leader can sieve through inputs given by individual team members before the music creation process, eliminating wasted time and higher costs due to unnecessary revisions.
4. Not communicating timelines with the team.
Give the music producer a better understanding of the project timeline, so they know how much time they have to complete their work. Remember, everyone benefits when you communicate your needs. It helps them set their own deadlines to deliver work quickly.
5. Leaving music or sound design budgets out of your project.
Custom music creation and sound design vastly benefit the message of the project. For example, turn off the sound on a nationally viewed advertisement to understand the full impact of music and sound design on your message. Without the visual, your message still gets through to the customer, but without sound and music, it does not.
6. Not considering the right experts and equipment for sound and music production.
Take the time to consult with an experienced producer to ensure the message gets through with proper voice levels, sound effects, music, and properly mixed audio. Professional voice actors and isolated microphone rooms will do wonders for voice detail and message optimization.
For more solutions to common mistakes like these, reach out to the experts at Audacity Productions. We excel in musical composition and audio design for films, advertisement campaigns, and local broadcasts. At our music recording studio in San Diego, CA, we craft unique compositions based on your project to help you connect with your audience on an emotional level.